Oregon Casino Chinook Winds Introduces Top Casino Software


Written By Marian Rosin on October 14, 2022
One Oregon casino upgrades operations across casino using new tech software


Looks like Lincoln City has a winning pair. Chinook Winds Casino Resort and Quick Custom Intelligence (QCI) Unified Gaming Platform have teamed up.

On Sept. 20 they announced the Oregon casino’s QCI software launch. These casino departments have already trained in the data-driven platform’s usage:

  • Marketing
  • Player Development
  • Casino Operations

QCI casino partners can choose on-site, hybrid, or cloud-based technology. The platform then aligns these departments around one view of a property’s data. The technology helps casinos make the most of their resources, increase customer loyalty, and manage their marketing campaigns.

In addition, according to Dr. Ralph Thomas, founder, and CEO of QCI, with his company’s campaign management and slot analytic tools, casinos can:

  1. Adjust their product mixes without negatively affecting their customer service or revenues
  2. Instantly interact with high-value players in real-time.

In short, and as it says on the website, QCI puts a casino’s data to work and generates more revenue.

Mutual admiration between partners

Both sides eagerly welcomed the new partnership, resulting in a kind of mutual admiration society. John Wheeler, Interim General Manager of Chinook Winds, said that they wanted to give their team the best tools currently available.

He believes that Chinook Wind’s team will benefit right away “from a solution that will scale with our efforts to provide a great gaming experience.”

In response, Thomas said that his company feels honored that the Oregon casino chose their platform.

QCI’s a hit in Nevada and elsewhere

QCI already has some other more than satisfied customers. The technology gets applause from two casinos in Nevada, Legends Bay Casino and Casino Fandango.

They recently deployed the Nimble edition of the platform, which was designed for casinos with fewer than 1,000 slots.

Traci Ferrante, the Regional Vice President at Information Technology for Olympia Gaming, operator of the two Nevada casinos, noted the marketing tool has already streamlined and shortened the process of loading marketing offers. It has also prevented data entry errors.

She went on to say that QCI software boosts the analytics and decision processes at both casinos. She further explained that the software’s ability to link player data with slot data is invaluable. So is the ability to know who is playing on the casino floor at any given moment.

Hard Rock Casino Rockford in Illinois launched QCI this past March. Tim Schipper, director of player development there, praised QCI. He mentioned that “all the important aspects of player development” and providing real transparency are covered.

And over in Oklahoma, Osage Casinos also recently started using the QCI platform. Kimberly Pearson, Chief Operating Officer there, summed up QCI’s advantages pretty succinctly: “Their AI technology is more advanced than anything else we have seen on the market.”

In all, over 75 casinos in North America currently use QCI. Over 4,000 sites internationally use QCI, too, according to Dr. Thomas. He stresses that the company aspires to keep developing products to meet the “dynamic” needs of partnering casinos like Chinook Winds.

Life’s a beach at Chinook Winds, Oregon casino

Chinook Winds Casino Resort is situated right on the beach in Lincoln City. It’s owned and operated by the Confederated Tribes of Siletz Indians. The Oregon casino offers a wide range of attractions including:

  • 4 full-service restaurants
  • An 18-hole golf course
  • 1,000+ smoke-free slots
  • 600-seat bingo hall
  • Blackjack, craps, and roulette
  • High-stakes lounge
  • Sports betting
  • Entertainment
Photo by Ian Dewar/Shutterstock
Marian Rosin Avatar

Written by

Marian Rosin

Marian Rosin is a freelance writer who has been published in Upnest and Psychology Today. Rosin brings experience in the gambling sector as the senior copywriter for Isle of Capri casinos.

View all posts by Marian Rosin